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Behind the Wheel at Chrysler (Paperback): Doron P. Levin Behind the Wheel at Chrysler (Paperback)
Doron P. Levin
R806 R702 Discovery Miles 7 020 Save R104 (13%)
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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.

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